Which Benefits are Dominating Canadian Online Job Searches?

Prospective employees almost exclusively look for new job offers online, gone are the days of sheepishly asking the front desk to pass along a resume. Professional recruiting companies match employees based on the perks and benefits they are looking for. It is important to note which benefits are dominating Canadian online job searches to help your company stand out from the competition. Data below was compiled by the analytics company SEMrush in conjunction with online job boards.

Health benefits and paid time off are among the top job perks Canadians are looking for when searching online. The report from SEMrush found that interest in workplace health benefits increased 129% between 2016 and 2019.

Some of the data is province-specific, for example searches for “office dog” were up in Ontario by 22% in the past three years, along with searches for “work-life balance.” Ontario provided the most searches for “work-life balance,” but close behind was British Columbia by about 400 searches per month for that term. That is interesting considering the population of Ontario is 34% bigger than BC, and BC is the third most populous province behind Quebec.

For work-related concerns, searches including the word “discrimination” increased by 69% over three years, and “harassment” increased by 43%. Some of the biggest concerns were “ethics” (3500 monthly searches), “bullying” (3100 monthly searches), “harassment” (2800 monthly searches) and “diversity” (1100 monthly searches). But still the most popular term included in most searches was “perks” with 8500 monthly searches.

Health benefits are dominating Canadian online job searches, it is important not to be distracted by trendy benefits that might appeal to small portions of the population. For example, bringing pets to work and gym memberships are not the most important to most Canadians. Comprehensive health coverage is still the biggest deciding factor for most Canadian job-seekers and is the foundation of any group benefits package.

To learn more about which benefits are dominating Canadian online job searches, contact DENT Benefits today to speak with one of our employee retention specialists.

The information in this material is derived from various sources. Material is provided for general information and is subject to change without notice. Every effort has been made to compile this material from reliable sources; however, no warranty can be made as to its accuracy or completeness. Before acting on any of the above, please contact us for benefit, pension and insurance advice based on your corporate or personal circumstances.

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